Zinus achieved 7X sales and 2X ROAS on Walmart with Skai, a Walmart Platform Partner
Performance data
clicks
sales
ROAS
decrease in CPC
Challenge
Zinus, a home and bedroom furnishings supplier, was looking to increase ROAS and category presence on Walmart. In 2020, a Walmart Connect share-of-clicks analysis revealed an opportunity for Zinus to control a larger share of Sponsored Products placements and categories.
Solution
With a large share of Sponsored Products inventory not yet captured by competitors, Walmart Connect recommended that Zinus increase campaign spend to achieve maximum presence in relevant search results. Zinus transitioned from Walmart’s self-serve platform and ran its Sponsored Products campaigns through Skai, a Walmart Platform Partner. Zinus leveraged Skai’s bulk uploads to streamline campaign management and automate the process, saving the team time to focus on strategy.
Results
As this new strategy began to yield higher returns, Zinus tripled its average monthly spend on Walmart. Skai delivered significant campaign-performance and efficiency gains. Results included 4X clicks, 7X sales, 2X ROAS, and a 13% decrease in CPC.
“Campaign management has become a breeze with Skai. Now we can easily set up campaigns and update the bids with bulk uploads. The tool has helped us in automating the process and saving a lot of time, which we’d previously invested in manually updating the campaigns.”
Himanshi Mittal, Associate Director, Digital Marketing, Zinus
About Zinus
Zinus has provided mattresses and furniture for more than 25 million customers in over 15 countries around the world. The company is committed to helping everyone bring happiness home. That’s why Zinus products are easy to afford, assemble, and enjoy. Learn more at zinus.com.
Solution used
