Performance Accelerators:

Ad Experiments

Gain insight into your campaigns, understand what’s driving ROI, and improve performance with A/B and Pre/Post tests across search, social and retail media.

More intelligent digital with Ad Experiments

Test:
Set up tests quickly and easily within any platform.

Learn:
Monitor & review results in a dashboard showing a daily breakdown and graphical view for all metrics.

Optimize:
Make optimizations to improve campaign performance and increase ROI.

Ad Experiments drives results for leading brands and agencies

Test like the pros—base your decisions on the right data

Create.

Understand what’s working and what’s not.

Landing Page, Bidding & Ad Copy tests
Effortlessly run multi-campaign experiments
Create multiple tests in one workflow
Schedule tests in advance so you can plan ahead

Customize.

Tailor your tests, goals and data.

Choose between A/B or Pre/Post tests
Use your own custom metrics
Easily slice & dice the data and remove anomalies directly in the platform
Easily separate baseline, ramp-up and test periods

Control.

You make the rules.

Set your own baseline, ramp up & testing periods
Exclude dates during anomalies
Run multiple tests simultaneously
Using AI, select benchmark campaigns to be used as a comparison against your test campaigns
Forecast & predict your results based on past performance

“Monitoring our tests through Skai’s Experiments solution enhanced our confidence in the results and delivering those back to our clients—allowing for more strategic discussions regarding further tests and improvements.”

Nirmal Samarasinghe, Head of Performance, Kushinda

“Due to the ease of access and utility of Skai’s Experiments tool, I have spent less time on gathering data and more time analyzing it, which allows me to make impactful decisions, quicker.”

Briana Rittersporn, Account Manager, Rakuten Advertising

Performance Accelerators: Ad Experiments