Louis Guerrero Sr. Product Marketing Manager, Social @ Skai
New ebook will give you the insights you need to understand and conquer the fast-growing stories ads format
It seems hard to believe that stories—the fleeting, image-driven social media posts that present candid snippets and disappear after a day—have been around for about five years now. It wasn’t until the launch of Instagram Stories just over two years ago, however, that stories really went mainstream. Adoption has skyrocketed ever since, with more than 300 million people using Facebook Stories and Messenger Stories every day, and 400 million using Instagram Stories daily. Naturally, brands have followed and the stories ads format is surging. But it’s still relatively new and not every marketer has mastered the ins and outs of this particular format.
Select the visuals, graphics, and sounds that will work
You’ll also learn the top three challenges marketers face when working in this format and how to overcome them. And finally, we’ve compiled a large selection of partners that can work with you to create and scale results-driven stories ads campaigns.