Paid Social Solution Overview

Reach, Engage, and Acquire Customers on All Their Favorite Social Platforms

With consumers’ time spread across an ever-growing list of social publishers, Skai makes it easy for you to reach your social audience wherever they are from one centralized platform. Create, optimize, analyze, and report on your omnichannel social campaigns with an industry-leading solution that allows you to scale more efficiently and effectively than ever before across Facebook, Instagram, TikTok, Snap, Pinterest, LinkedIn and more.

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One platform for the omnichannel social marketer

Manage your full paid social program across Facebook, Instagram, TikTok, Snap, Pinterest, LinkedIn and more alongside your retail media, display, search and apps campaigns on a single platform.

Optimize for what matters to you

Bring your 1st and 3rd party data into Skai, and combine it with our algorithmic optimization capabilities, or to create optimization levers to steer your campaigns towards unique business goals.

The most powerful TikTok & Snap offering on the market

From easy bulk ad creation, editing, and management to algorithmic optimization of bids and budgets across multiple campaigns, portfolios and publishers, you won’t find the level of support Skai offers anywhere else.

Maximize the results from your paid social program with Skai’s industry-first capabilities

Efficiently manage creative assets across publishers, ensuring consistent brand messaging, which drives performance.

Creative Center

Creative Center enhances efficiency and campaign effectiveness by consolidating scattered cross-channel creative assets into a single grid where creative briefing, reviews, analysis and strategizing can take place across multiple publishers.

Creative AI

Powered by artificial intelligence, Creative AI automatically classifies your Meta videos and images using millions of predefined categories and labels and allows you to break down performance by attribute.

Genius Sports Partnership

Skai and Genius Sports have partnered to provide a comprehensive omnichannel performance marketing solution with high quality dynamic creative creation at scale. Create 10s of thousands of video and images in moments, and deploy them across key channels and publishers.

Skai’s rich experience and history in both the retail media and paid social spaces have positioned us to give you an edge over the competition when it comes to succeeding in social commerce.

Amazon Attribution

Easily measure and optimize the impact of Meta ads towards Amazon sales. Automatically apply the Amazon tags that will allow you to analyze and optimize from within a single platform.

Dynamic Commerce Ads

Expand your retailer market share and deliver a more frictionless shopper experience by creating Meta ads that link consumers directly to their retailer of choice, all with real-time price, star rating, and product availability.

Omnichannel Visibility

View your retail media data alongside your paid social data to gain a better understanding of the consumer purchase journey. For the first time ever, connect the dots in real-time to meet consumers wherever they are and succeed in the fast-emerging space of social commerce.

Save time and resources and boost campaign performance, while keeping control squarely in your hands.

Bulk Editing and Bulksheets

Scale your manual optimization workflows with bulk editing of campaigns, ad groups, and ads directly in the Skai platform, or use bulksheets to make and upload changes using spreadsheets.

Build Your Own Algorithm

Train our platform to make the optimizations you would, by leveraging advanced automated actions to create your own custom optimization algorithm.

Algorithmic Optimization

Group campaigns into portfolios and set a common budget or ROAS-based goal for them. Then let Skai adjust bids and budgets to guide those campaigns to meet your target for a single portfolio, or across many, with the same business goal.

Quickly access performance trends and leverage key insights with report templates, automatic report generation and more.

Scheduled Reports

Schedule regularly recurring reports for automatic creation, and seamlessly share them with your stakeholders via email, Slack or Teams.

Instant Presentation

Weekly, monthly, and quarterly reports can take hours or days to complete. Now customize them once, and then automatically generate them at a click of a button in visual presentation form, ready to be shared.

Dashboards & Templates

Quickly and easily analyze your paid search performance using preset, customizable dashboard templates.

Skai’s audience management capabilities provide you with a holistic perspective of your TikTok, Snap and Meta audiences, with more to come soon.

Audience Grid

Create, view and manage your audiences across channels and with a simple, unified user experience while setting your files to sync automatically and enjoy peace of mind that your customer lists and audiences are always up to date.

Cross-Channel Audiences

Build audiences from users that click through your marketing campaigns across publishers managed in Skai. 

Target audiences

Save TikTok and Snap audiences, review their performance in the audience grid, and apply or edit them straight from the creation workflow.

Plus, all of the must-have essentials for paid social success

Advanced experimentation for effective measurement
Attribution forecasting for predicted metrics
Ruled-based optimization automates and keeps control in your hands
Algorithmic optimization for intelligent hands off bid and budget changes
Algorithmic optimization for intelligent hands off bid and budget changes
AI-based results forecasting for strategic planning
Budget pacing & monitoring for proactive management
Creative management & insights for faster time to impact
Easy to use templates for fast setup and time to action
Ad creation and campaign optimization on a global scale

Superior support helps you to get the most from your social marketing program

24/7 Support
Connect to an always-on support team through Skai’s ticketing system.
Client Success
Work with a dedicated account manager on how to best maximize Skai.
Managed Onboarding
Hands-on help in setting up your program in order to maximize Skai.
Transitional Services
Full program management when you need short-term help managing your media.
Skai University
Instructor-led session for getting the most out of Skai. Includes certification!
Skai Labs
Our custom dev team creates unique enhancements to tackle your unique needs.

Leading brands and agencies trust Skai

“Budget pacing is a fantastic tool from Skai. We see it as the last-mile delivery when it comes to updating budgets across thousands of ad sets and campaigns across multiple channels, but especially with TikTok.”

Read the Case Study

Bruno Reis
Performance Marketing Director
“Skai’s omnichannel solutions enabled us to test a brand new audience on Meta by remarketing to users who have clicked on search ads. And, using their API capabilities, we generated lookalike audiences based on those clicks, which helped us obtain new leads in a creative way.”

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Leonardo Herrera
Paid Media Specialist
“After a long and detailed market research and studies comparing all the features each platform had to offer, we considered Skai’s solution the most complete on the market.”
André Martins
Head of Performance Marketing, AMARO
“The partnership with Skai allowed us to understand the impact of our Facebook to Amazon ads in a granular and organized manner, allowing for quick and agile optimizations, leading to the program’s success.”

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Carly Carson
Social Media Director, PMG
“With Skai’s solutions for paid social, we were able to find major efficiencies and performance improvements while also perfecting our ability to personalize ad creatives and improve relevancy.”

Read the Case Study

Paul Baumgarthuber
Chief Marketing Officer, LaserAway

FAQs

Paid social advertising involves promoting content on social media platforms through paid channels. It allows businesses to reach a targeted audience by leveraging various ad formats and placements across platforms like Facebook, Instagram, TikTok, Snap, and others. This type of advertising helps businesses connect with potential customers, drive engagement, and increase conversions.

A paid social solution like Skai’s platform streamlines the management of your social media advertising efforts, either as a standalone channel or seamlessly integrating them with your broader omnichannel strategy. This unified approach allows businesses to optimize budget allocation, streamline workflows, and maintain consistent messaging across all channels. Leveraging advanced features like algorithmic optimization, bulk editing, and detailed reporting, businesses can maximize their return on ad spend (ROAS) and achieve their unique business goals more efficiently, all from a single, centralized platform. This interconnectedness ensures that every aspect of your marketing strategy works in harmony, driving better results and a more comprehensive understanding of the customer journey.

Skai’s Paid Social Solution stands out due to its comprehensive features and industry-first capabilities. It offers advanced creative management, seamless integration of 1st and 3rd party data, and a powerful offering across major social platforms, including Facebook, Instagram, TikTok, Snap, Pinterest, and LinkedIn. The platform allows businesses to optimize campaigns using custom algorithms, leverage cross-channel audience management, and access unparalleled support services, making it a top choice for social media marketers.

Skai’s platform is highly customizable, allowing businesses to tailor their advertising strategies to meet specific objectives. Users can build their own optimization algorithms, customize reporting templates, and manage creative assets across various publishers. The platform also supports integration with top CRM and data providers, ensuring that businesses can synchronize and manage their data according to their unique needs.

Skai’s commitment to privacy and compliance is demonstrated through our advanced Secure Data Architecture (SDA), which is designed to protect customer data and minimize risks associated with data breaches and unauthorized access. Our SDA integrates with over 100 leading ad tech partners, ensuring safe data transfers with robust encryption protocols for data both in transit and at rest. Our SDA is tailored to meet the unique data privacy requirements specific to different industries.

We are certified according to the latest ISO 27001:2013 standards and compliant with SOC 2 Type 2 regulations, underscoring our commitment to industry standards and operational excellence. Our comprehensive approach enables customers to synchronize and manage their data safely across various platforms, including integration with top CRM and data providers. This is facilitated through our Skai Labs and Expert Services, which offer bespoke solutions and process optimizations to enhance data handling and security measures per your operational requirements.

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