Omnichannel marketing for media & entertainment companies
There are more ways than ever for the world to consume content. Between traditional media, streaming services, and brand new channels, competition is high. Connect with consumers using media and entertainment data and insights, omnichannel marketing execution, and accurate measurement. See how with Skai you acquire new users and elevate your digital marketing
Powering growth for the world’s leading entertainment companies
Reach your consumers on every channel
ACTIVATE and VALIDATE
with best-of-breed omnichannel marketing execution
Drive new trials and bottom-line sales
- Manage cross-retail ad campaigns seamlessly within a unified platform
- Bridge the gap between cross-retailer, cross-channel attribution models with custom metrics
- Leverage deep reporting integrations with Google Data Studio, Tableau, Domo, PowerBI, and others to consolidate apparel analytics across retailers and power internal dashboards
Get more from digital shopper marketing
- Engage shoppers throughout the consumer journey across 10+ retailers all in one platform
- Scale winning strategies by setting up and running A/B tests with ease
- Leverage algorithmic bid and budget optimizations to automatically drive towards True North objectives, including Profit and New to Brand Customers
- Holistically manage Similar, Lookalike, WCA, and Customer List Audiences across search and social channels
- Monitor creative sentiment and combat ad fatigue with automated alerts and insights
Leverage cross-channel retail intelligence
- Understand the true impact of Search, Social, and Retail channels on your customers
- Drive traffic from Google and Facebook Ads to Amazon PDPs and Stores, then measure performance with seamless attribution
- Leverage retail data from Amazon Brand Analytics, including COGS, inventory health, ratings, and number of other sellers, to inform what products to promote across channels
- Activate ads leveraging weather, TV and health signals to drive sales of contextually relevant products
Hear from our clients in the media and entertainment industry
