Shelf Intelligent Media: Connect retail insight to media optimization for maximum retail media performance
What is Shelf Intelligent Media?
Shelf Intelligent Media (SIM) is a Skai capability in which relevant digital shelf & competitive data points, powered by Profitero, are surfaced within the Skai platform to enable more intelligent campaign management, and ultimately a better-performing media program.
What media is supported by this feature?
How does it work?
Connect your commerce to improve decision-making with faster activation and scale shelf-intelligent optimizations to maximize your program ROI.
Main Use Cases
Turn Profitero’s digital shelf analytics into automated media actions in Skai.
Holistic insights
Connect operational insights to media activations to prioritize retail-ready products to prevent wasted ad spend. Set up alerts and notifications for cross-functional action.
Competitor conquesting
Unique competitor insights to increase search share and lead the category. Be more intentional with your ad spend by focusing it on capturing competitors’ share when those competitors are out of stock.
Scaled activation
Scale shelf-intelligent activations and boost performance across accounts with proven platform features such as experiments, rule-based bidding and budget optimization.
What are the main benefits?
SIM solves the market need for smarter retail activation by connecting marketers with brand and competitive context.
“We have found this trial with Skai and Profitero really engaging and thought-provoking. Having two of our key partners working together, sharing our data, and focusing on a key business challenge has been fantastic. We have been really challenged by our partners to look at our key categories differently and to try new approaches to grow market share. The results have surprised us and have made us review our approach to categories across the business”.
Louise Harris
Senior Global Customer Experience Manager