Shelf Intelligent Media: Connect retail insight to media optimization for maximum retail media performance

What is Shelf Intelligent Media?

Shelf Intelligent Media (SIM) is a Skai capability in which relevant digital shelf & competitive data points, powered by Profitero, are surfaced within the Skai platform to enable more intelligent campaign management, and ultimately a better-performing media program.

What media is supported by this feature?

How does it work?

Connect your commerce to improve decision-making with faster activation and scale shelf-intelligent optimizations to maximize your program ROI.

Main Use Cases

Turn Profitero’s digital shelf analytics into automated media actions in Skai.

Holistic insights

Connect operational insights to media activations to prioritize retail-ready products to prevent wasted ad spend. Set up alerts and notifications for cross-functional action.

Competitor conquesting

Unique competitor insights to increase search share and lead the category. Be more intentional with your ad spend by focusing it on capturing competitors’ share when those competitors are out of stock.

Scaled activation

Scale shelf-intelligent activations and boost performance across accounts with proven platform features such as experiments, rule-based bidding and budget optimization.

What are the main benefits?

SIM solves the market need for smarter retail activation by connecting marketers with brand and competitive context.

Connected commerce
Retailer insights to prioritize retail-ready products and prevent waisted ad spend
Unified platform
Ingest data, identify insights, take action, at scale, all from one platform
Unique optimizations
Skai’s best-in-class AI automations & optimizations ensure you’re seeing a performance lift
Maximize retail media ROI
Secure more buying power with brand & competitor insights
Win search
Boost brand visibility connecting fulfillment operations to campaign execution
Increase program efficiency arch
Reduce time-consuming activation workflows with powerful optimizations

“We have found this trial with Skai and Profitero really engaging and thought-provoking. Having two of our key partners working together, sharing our data, and focusing on a key business challenge has been fantastic. We have been really challenged by our partners to look at our key categories differently and to try new approaches to grow market share. The results have surprised us and have made us review our approach to categories across the business”.

Louise Harris
Senior Global Customer Experience Manager