We are honored to announce that we have been named Microsoft Advertising’s 2021 Independent Partner of the Year at last night’s award ceremony!
The Microsoft Advertising Partner Awards acknowledge and celebrate individuals and companies for the great work they have done in 2021 across Agency Partners, Channel Partners, Supply Partners, and Technology Partners in a number of different awards categories in the Americas, EMEA, and APAC.
The criteria for Independent Partner of the Year:
Awarded to an Elite Independent Partner (Agency, Channel, Supply, and Technology) that demonstrates effective engagement and true partnership with Microsoft Advertising to deliver success to their clients. This award recognizes a partner that demonstrates a unified approach and advocates usage of Microsoft Advertising products and features, innovation, competitive differentiation, and customer value.
“Although our goal is to be the best partner to every company we work with regardless of awards, it’s always great to be recognized for our commitment to excellence,” says David Klein, Director of Business Development. “We’ve been working with Microsoft Advertising for 15+ years, and we’ve always had a shared purpose to help marketers better connect and engage their customers.”
The last few years have been tough for everyone, and we are extremely proud of the work that we have done with Microsoft Advertising to continue to deliver joint client growth by strategically collaborating with Microsoft Advertising on product development throughout the pandemic.
Last year, Skai and Microsoft Advertising partnered to come up with strategic ways to help our shared clients see the merits of advertising with Microsoft via strategic initiatives including:
- Prioritizing product development that would deliver the most immediate impact for clients while also developing towards strategic future growth areas.
- Develop high ROI features to improve clients’ performance and adoption of strategies across the marketing funnel such as Microsoft’s Audience Network at the top of the funnel and automated bidding at the bottom of the funnel.
- Provide support and materials to ensure best practices are aligned between Microsoft Advertising sellers and Skai Client Success teams, so joint clients yield the highest performance.
“Our aspiration for this partnership remains focused on helping our mutual customers to accelerate the growth of their business built on a foundation of shared goals – customer trust, growth, and innovation,” says Paul Vallez, SVP & GM, Search Business Unit @ Skai. “We couldn’t be more thrilled to celebrate this honor.”
Our partnership with Microsoft Advertising continues to grow and we look forward to more great joint efforts in the future.
For more information, please visit: Microsoft Advertising’s blog post announcing the winners
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