Performance Marketing Blog

    Capabilities of a Next-Gen Retail Media AD Platform

    Discover advanced tools for seamless management, precise targeting, and comprehensive analytics.

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    Unlocking incrementality insights in retail media

    Retail media measurement needs a custom approach. Six companies share unique insights and strategies for marketing success.

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    Embracing an Omnichannel Future

    Exploring the false dichotomy of Walled Gardens vs. Open Web

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As Brand and Performance Converge, How Can Marketers Best Forecast & Plan?

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The Evolution of Apple Search Ads: Post 1 – The Omnichannel Opportunity for App Marketers

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Monthly Industry Snapshot – March 2024

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Attention, Non-Endemics: You Don’t Sell on Amazon, But You Can Still Use the Power of Amazon Ads

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Monthly Paid Media Spend Snapshot – March 2024

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Instacart Advertising: Unleashing Your Brand’s Potential Across the Customer Journey

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Microsoft Advertising PMax + Skai Campaign Mirroring: A Synergy of Innovation and Performance

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Fill the Retail Media Funnel with Walmart Connect Sponsored Videos and Sponsored Brands

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From Awareness to Purchase: The Full-Funnel Power of TikTok Video Shopping Ads

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How to Demonstrate Retail Media Mastery in Joint Business Plan (JBP) Negotiations

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Diversify Your Retail Media Portfolio: Five Unique Retail Media Networks to Expand Your Reach

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Stay Ahead of the Curve: Leverage Skai with the Microsoft Audience Network as Cookies Phase Out

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