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Data & Insights
The Annual Skai Hackathon Fosters Team-Building and Innovation
Skai
March 15, 2021
What’s Going to Happen with Multi-Touch Attribution in a Cookieless World?
Moti Radomski
February 18, 2021
The Next Wave of AI Data Analytics Will Revolutionize Marketing
Skai
February 12, 2021
The Skai 5: Five Questions with Invoca’s Ian Dailey on Conversational Intelligence
Joshua Dreller
February 03, 2021
Key Takeaways from the Skai Q4 2020 Quarterly Trends Report
Skai
February 02, 2021
Marketing Measurement Cannot Be Reliant on Individual Customer Journeys: Incrementality is the Fix
Moti Radomski
January 12, 2021
Early Online Shopping Behavior Takes Pressure (and Performance) Away from Cyber Monday
Chris "Coz" Costello
December 03, 2020
App Marketers Searching for an iOS14 Measurement Solution Should Consider Incrementality Testing
Yifat Soberano
December 01, 2020
Black Friday 2020: Online Ad Spending Up 2-3X Offsets the In-Store Drop
Chris "Coz" Costello
November 30, 2020
“If I Knew Then…” Six Things Google’s Kirk Perry Would Have Done Differently
Michelle Urwin
November 10, 2020
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