Posts by Joe Bernal

• Google RSA Best Practices + Free Checklist

  Joe Bernal July  13, 2022
• The Skai 5: Five RSA Quick Tips As Search Marketers Get Ready for the Shift

  Joe Bernal April  06, 2022
• Goodbye, Google Expanded Text Ads (ETAs); Hello, Responsive Search Ads (RSAs)

  Joe Bernal November  18, 2021
• Mastering Negative Keywords: Not All Paid Search Clicks Are Valuable

  Joe Bernal October  25, 2019
• RIP 2000-2019: A Paid Search Marketer’s Eulogy to Average Position 

  Joe Bernal September  30, 2019