Posts by Ana Alicia Santella

• Retail Media Incrementality: How to Navigate the Complexities and Win

  Ana Alicia Santella December  11, 2023
• The Next Era of Retail Media Requires Retail Data + Media Data

  Ana Alicia Santella October  11, 2023
• Evolve to AI-Driven Retail Media with Skai’s Optimization Solutions

  Ana Alicia Santella July  06, 2023
• Unlocking Incrementality on Amazon with Amazon Marketing Cloud via Skai

  Ana Alicia Santella June  08, 2023
• Amazon Ads’ Latest Data Innovations: What You Need to Know

  Ana Alicia Santella March  08, 2023
• Skai’s New ‘Competitive Insights’ Offers a Crystal-Clear View of the Retail Media Landscape

  Ana Alicia Santella January  10, 2023
• Amazon Marketing Cloud: How Skai Unlocks Its Full Value

  Ana Alicia Santella June  16, 2022
• Amazon DSP Mythbusting: Four Common Misconceptions

  Ana Alicia Santella May  25, 2022
• The Single Tool Used to Dominate Retail Media: Brand Insights with Share-of-Voice Intelligence

  Ana Alicia Santella May  17, 2022